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So what does all this mean? If you don't know about keywords in Adsense, you're missing out on alot of money! Keywords are specifically targeted words that bring people to your website through search engine traffic.
Search engines, such as Google and Yahoo, are used millions of times a day, world-wide. When people enter in what they are looking for, such as 'car insurance' or 'make money online', each of those search engines generates a list of websites based on relevancy to the words they listed.
If you create a website about making money online, the better your keywords, the more likely to drive traffic to your website! With Adsense placed on your site, people searching how to make money online will see the ads relative to your site, and will click on them if it appeals to their search!
Some advertisements are so competetive, such as 'mesothelioma', that the cost per click reaches insane amounts, coming at $60 per click at times!
The list above is the top paying keywords, but don't stop short of this list! There are so many out there that can make you money! Doing searches on the internet are the best chance to find what keywords pay the most for your website's area of expertise.